Design decision / Construction
Coastal contours for a construction website.
Topographical linework and a continuous coastal sheet sit behind the story of designing, permitting and building a home.
Crizer Construction · Design & development by Jack Malzone
The decision
Crizer Construction
Business context
Crizer’s website brings completed homes, services and the building process together. The work needs room to be seen, and the process needs to be understood before a homeowner starts a conversation.
What was designed
Jack Malzone developed topographical and coastal map treatments for the site. One continuous contour sheet spans the homepage process area; another topographical field appears further down the page. They are illustrative artwork, not survey information or a property-location service.
Why this direction
The intention was geographical synchronization: a website rooted in the place where Crizer works. Coastal contours bring local context and ethos into the composition. Location becomes part of the design itself.
See it in context.
- 01 / A continuous field
- The coastal lines extend through the process rather than becoming a separate map to navigate.
- 02 / Content in front
- The process, imagery and next step remain the things a visitor reads and acts on.
Behind the experience
Mechanics and tradeoffs.
The linework is a separate visual layer behind the content. Its crop and visual strength can be adjusted without rewriting the process. Headings, photographs and the next action remain in the foreground.
A large decorative field needs enough detail to reward a closer look without competing with the words. The page must remain readable when the artwork is cropped on a phone or unavailable.